Erez Avramov, known as “the Man Who Refuses to Die,” is a resiliency expert forged by life’s toughest challenges. As a former elite commando and a survivor of three near-death experiences, Erez has an intimate understanding of pain and adversity.

 

Erez is driven by a relentless quest to uncover what motivates and holds us back. Through his deep exploration of resilience, he has developed proven methodologies that empower individuals and organizations to transform adversity into a powerful force for change and growth.

 

Erez draws on his extensive knowledge and experience as an expert in human behaviour, habit formation, and decision-making to teach his exclusive “Victory Path 360” system.

 

With openness, vulnerability, and humility, Erez reflects on the profound lessons learned from overcoming insurmountable odds. He emphasizes the importance of choosing resilience as our guiding principle.

 

Erez is currently training to qualify as a para-archer for Team Canada, with his sights set on the 2028 Los Angeles Paralympics. In his spare time, you’ll find him chasing new adventures and restoring old Land Rovers.